MEET THE FOUNDER
About Louise Rumball
Being given a blank slate by the founders of fitness boutique, 1REBEL, Louise was told to ‘think outside the box and disrupt in every way possible’. She went on to execute a brand, content and marketing strategy that fundamentally changed the way that consumers engaged with their favourite fitness establishment.
Over the last five years, Louise scaled Chapter Three into an agency that has advised on the creation, launch, and growth of over 50 brands globally spanning the health, wellness, hospitality, travel, tech and medical industries. This figure includes no less than 15 luxury boutique fitness facilities between London, New York and Cyprus.
Today, Louise works as a consultant - bringing her network to the table to deliver whatever a client needs. From pioneering the development of in-club and at-home fitness, branding the future of European wearable tech, launching carbon-neutral trainers with Nike and exploring the future of medical cannabis and consumer psychedelics, EVERY project is different.
AREAS OF EXPERTISE
Passionate about working with wellness and lifestyle brands, Louise excels at:
*Brand concept ideation and consultancy
*Visual brand development
*Development of marketing team structure & processes
*Creation of cross-platform marketing strategy
*User acquisition / lead generation activities + funnel development
*Content strategy & art / content direction [photo / video]
*Graphic design - development & execution
*Email marketing advice
*Social media marketing advice
*Influencer and celebrity marketing + little black book connection
*Brand partnerships
*Introduction to recommended third party agencies (digital marketing, web development, content creation)
RECENT CLIENT PROJECTS
Louise has recently made a mark through…
*The creation, launch and growth plan for a leading New York based gym - successfully building a pre-opening list of 10,000 individuals, selling $360,000 of presale packages and generating the Flagship’s first $1 million in revenue in 97 days
*Brand creation and development of multi-channel route to market strategy for Cyprus’ first ever luxury boutique fitness studio - FUELHOUSE
*Large scale re-brand, art direction, content strategy overhaul and development of viral experiential landing page experience to re-launch a disruptive London-based biohacking clinic - HUM2N
*Advising WHSmith on how to re-design their multi-platform social media presence for maximum impact, as well as developing their online ‘Book Club’ to drive an online presence and increased engagement during the global pandemic
*Creating the visual brand identity and brand architecture for a disruptive, European-based, wearable tech start-up set to re-think how we engage with glucose monitoring
*Partnering with River Island to deliver an ‘International Women’s Day’ talk on how to flourish as a women in business and featuring in Reebok’s SS19 International Women’s Day marketing campaign
REQUEST LOUISE’S CREDS & CASE STUDY DECK
CLIENT SELECTION ACROSS THE WELLNESS, HOSPITALITY AND TECH SECTORS
BXR & SWEAT BY BXR
MONTCALM ROYAL LONDON HOUSE
MNKY HSE, MAYFAIR
BALA BAYA
1REBEL
WE11, LONDON
NATIVE BARN
GYMBOX
CORINTHIA HOTEL, LONDON
YOUNG LDN
POINT A HOTELS
FARMACY