Meet Louise Rumball
Louise is the go-to brand, marketing, and concept strategist for some of the world’s most ambitious wellness, lifestyle, and hospitality brands. Trusted by industry leaders, she is known for delivering strategic, disruptive, and commercially viable business concepts, projects, campaigns that don’t just follow trends — they set them and disrupt markets along the way.
What sets Louise apart is that she doesn’t just advise — she creates and builds too.
With firsthand insight as a top 1% podcaster with over 8 million downloads (Healing Honeys), content creator with an audience of over 500,000 followers, and founder of Daily Devotion, Louise has first-hand experience building cutting edge brands, audiences and communities.
Louise’s specialties include:
Board Presentation
Concept creation, ideation and positioning, trends analysis
Market analysis, research, whitespace identification, commercial strategy
Brand identity, narrative, and messaging development
Visual brand development
Marketing and content strategy
Louise’s Journey
Louise walked away from a career as a corporate litigator to launch one of London’s first fitness blogs —and within months, was headhunted by 1Rebel with one brief: “Disrupt.” She did exactly that — redefining boutique fitness marketing and setting the tone for a career building some of the most ambitious brands in wellness and hospitality.
Since then, she’s co-created, launched, and scaled over 30 brands globally—spanning wellness fitness, recovery, beauty, luxury hotels, and tech—while growing her own agency. Her client list? Nike, 1Rebel, BXR London, GRIT BXNG, Farmacy, The Address Hotel Group, BoTree, and Hart Shoreditch (Hilton Group) and more. In a creator capacity, Louise has also partnered with WHOOP, Alo, Sony, Sol de Janeiro, and Bumble.
